Imagine the roar of engines and the thrill of high-speed racing blending seamlessly with cutting-edge energy solutions— that's the electrifying new alliance that's got NASCAR fans buzzing! Today, we're diving into an exciting partnership announcement that could redefine how brands accelerate in the world of motorsports, and trust me, you won't want to miss the details.
Hailing from Statesville, North Carolina, LEGACY MOTOR CLUB (often called LEGACY MC) just revealed a fresh collaboration with Rexel USA, a powerhouse in distributing electrical supplies, services, and innovative solutions. This deal kicks off for the 2026 NASCAR Cup Series season, where Rexel steps up as the main sponsor for the No. 42 Toyota Camry XSE, piloted by driver John Hunter Nemechek. Picture this: their big debut happens on August 15 at Richmond Raceway, followed by an associate sponsorship role at the Las Vegas Motor Speedway event in October. For those new to NASCAR—think of it as America's premier stock car racing league, packed with intense competitions on oval tracks across the country—this partnership brings a corporate giant right into the heart of the action.
Unveiled today, the car at Richmond will sport a eye-catching livery in shades of blue, white, and gold, all decked out with Rexel's branding. It's not just about looks; this design honors Rexel's dedication to pushing boundaries in innovation, technology, and top-notch performance. These principles vibe perfectly with LEGACY MC's progressive mindset in racing and their emphasis on eco-friendly practices, like reducing carbon footprints through smarter engineering—something that's increasingly vital in today's sustainability-focused world.
Jimmie Johnson, the owner of LEGACY MOTOR CLUB and a legendary seven-time NASCAR champion, shared his excitement: 'Rexel brings an impressive lineup of electrical, automation, and industrial products, along with creative solutions that span the entire U.S., and we're over the moon to have them join the LEGACY MOTOR CLUB crew.' He went on to note how Rexel's push for more intelligent and energy-efficient options echoes the team's own drive to innovate both during races and in daily operations. Johnson added that they're eager to introduce Rexel's name to the passionate NASCAR audience starting at Richmond and extending to future events.
From Rexel's side, Roger Little, the Chief Executive Officer of Rexel USA, highlighted the synergy: 'NASCAR has this incredible way of connecting with our client base, injecting visibility and that same high-energy vibe that reflects our company's own expansion and enthusiasm.' During talks with the iconic Jimmie Johnson, Little realized how LEGACY MC's values matched theirs spot-on—if they were diving into a sponsorship like this, LEGACY MC was the ideal choice.
Kevin Gustin, Rexel's Vice President of Marketing, chimed in with even more enthusiasm: 'We've been on the hunt for a platform to boost our nationwide recognition and spotlight the fantastic progress happening at Rexel, and this felt like a match made in heaven.' He expressed thrill at teaming up with LEGACY MC and anticipation for seeing the No. 42 Rexel Toyota hit the track at Richmond in August 2026. Gustin called the moment of spotting the Rexel logo on the No. 42 Legacy Motor Club Toyota a real 'wow' factor, and he's pumped to watch John Hunter Nemechek behind the wheel.
John Hunter Nemechek himself, now heading into his third full season with LEGACY MC, couldn't hide his eagerness: 'It's a real honor to champion a brand like Rexel, which is all about advancing through technology and forward momentum. I'm counting down the days until we slap their colors on the car for Richmond.'
But here's where it gets interesting—and maybe a bit controversial: in an era where sports sponsorships are often criticized as just flashy marketing ploys, does this partnership genuinely advance real-world innovation, like sustainable energy tech, or is it more about corporate visibility? This alliance between LEGACY MOTOR CLUB and Rexel underscores their joint quest for breakthroughs in performance and advancement, whether that's tearing up the racetrack or navigating the fast-changing world of energy efficiency. Together, they'll captivate fans and clients alike with compelling narratives, tech-savvy interactive experiences, and a united front for crafting a brighter, greener tomorrow. For beginners, think of it as two worlds colliding: the adrenaline of racing meets practical solutions for powering homes and businesses more smartly.
And this is the part most people miss: while NASCAR has long been about speed and tradition, injecting corporate partners focused on green tech could spark real change—or dilute the sport's pure thrill. What do you think? Does this kind of partnership excite you for the future of racing, or does it feel like too much commercialization creeping in? Drop your thoughts in the comments below—agree, disagree, or share your own hot takes on how brands like Rexel can truly make an impact in motorsports!
A Quick Look at Rexel USA: As the U.S. arm of the global Rexel Group, this Dallas, Texas-based company stands as one of the top distributors of electrical goods, data communications gear, and related essentials across the nation. They run their operations through eight regional divisions, operating under names like Rexel, Rexel Automation, Gexpro, Mayer, Talley, and Platt Electric Supply. Beyond their user-friendly online shop, Rexel USA boasts a vast network of more than 450 warehouse and storefront spots scattered throughout the U.S., making it easy for businesses—from construction sites to tech firms—to access top-quality supplies.
Getting to Know LEGACY MOTOR CLUB: LEGACY MC is a top-tier racing outfit co-owned by NASCAR superstar Jimmie Johnson—fresh off his 2024 Hall of Fame induction after clinching seven Cup Series titles—and the investment firm Knighthead Capital Management, LLC. Rooted in a legacy of triumphs, the team is all about breaking limits in auto racing and raising the bar for what's possible. They race under the Toyota Gazoo Racing umbrella in the NASCAR Cup Series, fielding the No. 43 Toyota Camry XSE with Erik Jones at the helm and the No. 42 with John Hunter Nemechek driving. Johnson occasionally jumps in for select races in the No. 84 Toyota Camry XSE. With racing icon Richard Petty, aka 'The King' and a Hall of Famer, acting as the team's ambassador, LEGACY MC masterfully mixes classic racing heritage with a bold, innovative outlook. It's a welcoming hub for racing lovers, celebrating its historic achievements while eyeing the exciting horizons ahead for its community—all in pursuit of wins and championships at NASCAR's highest level.
Source: LEGACY MOTOR CLUB
