Fans are furious after Prime Video removes James Bond's iconic gun from promotional posters — and the debate is heating up. For decades, James Bond’s gun has been a defining feature of the legendary secret agent’s image, symbolizing his readiness and danger. But now, Prime Video has quietly taken this iconic weapon out of all promotional artwork for the character, sparking outrage among fans and stirring up a broader conversation about changing cultural standards.
The exact timing of this alteration remains a bit of a mystery, but sharp-eyed viewers first noticed the gun's disappearance around October 2, 2025. Almost immediately, social media platforms like X (previously Twitter) were flooded with reactions. Many longtime Bond fans expressed their disbelief and anger that Amazon, which took over creative control of the James Bond franchise earlier this year in February, would mess with such a fundamental aspect of the character's image.
One fan summed it up perfectly: “Bond without his gun is like Batman without his cape — you’ve stripped away the very symbol of who he is.” This comment accompanied images showing the new Bond posters where the famous weapon was missing, and the character’s pose often looked awkward, as his hand seemed to have no purpose without the gun.
In some cases, the gun was simply cropped out of the photo, while in others, it was digitally removed, creating an unnatural effect. This inconsistency only added fuel to the fire, provoking comments like “This is utterly pathetic from @amazon and needs correcting.”
A significant number of critics dismissed the move as “utter woke nonsense,” claiming it was an act of censorship aimed at "erasing history" rather than updating the promotional material for modern audiences.
This controversy is especially notable as it unfolded just days before October 5, which fans celebrate annually as James Bond Day to mark the 1962 premiere of “Dr. No” — the film that introduced the world to 007. The timing has many questioning whether this was a strategic decision or an unexpected backlash.
Prime Video has not yet publicly responded to the uproar or explained why the guns were removed from the artwork. It's important to clarify that the firearms remain fully visible within the actual movies themselves, which include all 25 installments produced by Eon Productions. These films, featuring legendary Bond actors such as Sean Connery, Roger Moore, and Daniel Craig, continue to be available for streaming on Prime Video.
This incident opens a broader discussion about how classic characters and franchises adapt to changing societal attitudes. Is removing Bond’s gun from promotional art a thoughtful move to modernize the brand, or is it an unnecessary rewriting of a beloved icon’s identity? Could this spark a trend of sanitizing action heroes, or is it a respectful nod to evolving cultural sensitivities?
What do you think? Does removing the gun from Bond’s image diminish his legacy, or is it a progressive step forward? Share your thoughts and join the debate!
